Montrouge, March 1, 2015 – Resolutely cross-channel marketing oriented, Winter 2015 revitalizes companies’ marketing strategies by offering new tools for marketing campaigns.
Digital pressure is a new scoring measure to assess pressure exerted on targets by digital campaigns. Goal: avoid marketing overpressure!
Based on an “earn and burn” score calculation method, from now on the MARKETING module offers features to define a veritable strategy to win back your clients!
Tailored marketing channels
New features include marketing channel eligibility and preferred medium, to help campaign coordinators select the best communication channel to reach their target.
Press Relations Contact
Phone: 33 1 73 03 29 98