Nature & Découvertes gears up to end-of-year shopping with E-DEAL

Montrouge, November 18, 2014 – To better guide its customers during the peak in sales of the festive season, Nature & Découvertes makes the most of the flexibility offered by the E-DEAL CRM Cloud.

E-DEAL CRM: “Pay per use” CRM

Questions regarding Nature & Découvertes’ loyalty program, its products, catalog requests, product availability, or delivery conditions… These are but a few of the questions Nature & Découvertes’ contact center handles on a daily basis. Acting both as an after-sales service and information service department, the contact center processes requests received by phone, e-mail, mail or via an online form. Its activity is directly linked to the turnover achieved both in store and online.

« Nature & Découvertes’ activity is very seasonal: the festive season, mother’s day, father’s day… etc. In order to guarantee the highest quality of service to each individual customer, we have to constantly adapt how we process these requests. E-DEAL’s CRM gives us the opportunity to adjust the way our personnel accesses the CRM, even for short periods of time », précise Karine Laboureau, Contact Service Manager for Nature & Découvertes.

E-DEAL CRM in SaaS mode adapts to business and activity fluctuations

The E-DEAL CRM Suite provides all the necessary tools to build a multi-channel contact center with advanced features. Thanks to the E-DEAL CRM solution, Nature & Découvertes has implemented alerts to ensure our promised turnaround times are met…

Another strength of this offer resides in its business model: in Saas mode, E-DEAL CRM is not subject to duration agreements. You can activate or deactivate licenses even for short periods of time.

« CRM in Cloud mode should always go hand in hand with Freedom. Customer retention is only effective when you have high-quality tools, never with artificial banners. With true quality, constraints are superfluous. Our SaaS offer is not subject to a fixed-term agreement. Our clients adjust the way they access E-DEAL CRM based on their needs, on a month-to-month basis », précise David GOTCHAC, CEO of E-DEAL.


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Laëtitia Baret

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