CM-CIC Market Solutions manage its marketing pressure with E-DEAL CRM

CM-CIC Market Solutions, is the investment arm of the Crédit Mutuel-CIC group.

With a view to raising the standard of the services we provide, our key account managers use E-DEAL CRM to have a global view of their clients. Information is shared among business units so as to foster commercial synergies.

E-DEAL CRM helps them constantly adapt their offering while also ensuring they can provide the best possible level of service to their customers. This tool is already used by the logistics department to optimize the management of the 300 events they organize every year.