A subsidiary of the international manufacturing group Trelleborg, which has more than 24,000 employees in 24 countries, the “industrial pipes” division is specialized in the development, manufacturing and marketing of flexible polymer pipes.
Trelleborg chose E-DEAL CRM to manage and keep track of its interactions with its clients (with a visit report feature) and to consolidate their commercial data in one single database, in order to ensure consistency and traceability, and to foster knowledge sharing among its sales teams.
The data of the CRM database is accessible via dedicated screens of the main application, but also via the messaging/calendar/contact management features of Lotus Notes.
Coordinating and following-up on marketing campaigns is handled directly by E-DEAL CRM thanks to its decisional module, which helps produce business activity reports (No of visits, sales cycle, portfolio management, etc.).
Available in a multilingual environment, the E-DEAL CRM suite is used by Telleborg’s sales force throughout the world.
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