The Gautier group chooses E-DEAL CRM for its BtoB and BtoC Customer Relations

Founded in 1958, the Gautier group brings together more than 900 employees, with a turnover of €140 million. The group has a historical presence in France where it has three production and storage facilities, as well as internationally, with three international commercial subsidiaries in Benelux, Switzerland and the United Kingdom.

By selecting E-DEAL CRM to enhance and share its understanding and knowledge of its final customers throughout the group, and to support its network of subsidiaries and guide its distributors in the implementation of new ranges, Gautier chose to focus on innovation. The solution’s dual B-2-B and B-2-C approach is what seduced the group. E-DEAL CRM will centralize its customer information (individuals, distributors or franchised) and facilitate communication between the headquarters and its subsidiaries.

This new system will help them qualify customers in an efficient and timely fashion, regardless of the channel, be it via Gautier’s consumer service or directly in one of their stores. Each team member can view all the interactions with the brand: orders or quotes, customer service, customer portal via the website, past lists of purchases or subscriptions to newsletters, be they e-mail or sms, catalogs sent, campaigns to which they were exposed (e-mailings, mailings, brochures, etc.), interactions (visits, phone calls, e-mails, etc) either with the Gautier customer service or directly in one of its stores, and even on posts on social media.