Founded in 1993, InGen has become one of the market leaders in the field in-vitro diagnosis in France, and is particularly renowned in the field of infectious diseases and immunology.
The company decided to implement a CRM strategy in order to foster the dissemination of information among the company’s staff members and with their clients. E-DEAL CRM was selected for its capacity to give a 360° view of leads and logs past interactions with contacts, and facilitates the management of opportunities. InGen uses the E-DEAL CRM solution for its regional directors and Sales Engineers both as a mobile solution and in disconnected mode. The software also provides solutions to help the customer service manage and monitor claims.
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