Radio France is France’s largest radio group. It has become a leading cultural company in France, with seven national radios stations and its “concerts” activities, and their natural extension: dedicated programs broadcast on the group’s channels (France Musique in particular). Within Radio France, the Music Department produces nearly 200 concerts every year in large venues in Paris, throughout the country and internationally.
To better promote this very rich and varied concert offering, Radio France had to acquire a better knowledge its customers in order to better address their expectations. In order to reach these goals, Radio France chose E-DEAL CRM to manage its Customer Relationship Management:
- enhance sales and seat occupancy rates,
- multi-channel promotion of concerts,
- support customer retention through new offers and services,
- manage its relationship with its prescribers (venues, ticket sellers, the media, etc.).
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