Mediametrie manages its panel with E-DEAL CRM

Mediametrie was founded in 1985 to meet new needs in the French media landscape. It is an independent company which provides scientific audience measurement for major audiovisual media.

Mediametrie chose E-DEAL CRM to renew its Panel Information System, used by the Operations and Resources Department (DRO). E-DEAL CRM is and will be used by all current and future Mediametrie sites and subsidiaries to coordinate, manage and analyze the panel and all derived activities, from the initial prospection and recruitment phases until the panel leaves the recruited households.