Founded in 1960, Volkswagen Group France is the French branch of Volkswagen AG, the second-largest manufacturer worldwide, with more than 9,000,000 cars sold in 2013. Its role is to market products, parts and accessories for the company’s five brands in France: Volkswagen, Skoda, Audi, SEAT, and Volkswagen Commercial Vehicles. With a 13,8% market share in 2013, VGF is a major player in the French automotive market. VGF’s large network (700 distribution sites and 800 service centers) employs over 17,500 people in France.
VGF chose E-DEAL CRM to guide it in its strategy to optimize the activity of the “Customer Quality and Satisfaction” Department through the implementation of a unique and innovative management of requests arriving through its network.
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